Even a few years back, the communication between the brand and the customers was quite limited, however thanks to social media platforms, and all of the more social media based marketing strategies, brands are more connected to their customers than ever before. Selling with Facebook Messenger, and using Messenger for marketing, is a great way for you to connect with your customers, and it will really come in handy since 63% of customers say that they are messaging brands more than ever before. Getting DM’s on Instagram can be quite tricky and a lot of them pile up so you don’t really get to see all of them, but the since Messenger’s whole point is to send and receive messages, it will make it very simple for you to be on top of everything.
Online shopping in the USA is now bigger than ever before, and people have learned the hard way that the internet can be a bad place and that the chances of them getting scammed are pretty big. Because of that a lot of people that shop online, around 50 percent of them, will only buy from a brand that they can message. This is one of the best reasons for you to use Facebook Messenger because you can give them a direct way for them to contact you, while also setting up a “buy” button right in the app so that they can purchase right on the spot.
One of the most popular ways of delivering content, which has been used for years now, is definitely email. And while this is a decent strategy that still has its uses, the truth is that most people don’t even open these emails anymore, or they simply unsubscribe from the mailing lists all together. A great strategy that people use when they want to use Messenger for retail is that they also use it in order to deliver their content to their customers. Using Messenger instead of email is something that a lot of brands find to be the much better alternative. A lot of the time in order for people to get those emails they have to fill out some kind of form, and now brands have added an option where they can simply skip the form altogether and get their content via the Facebook Messenger app. Brands have tested this strategy for a while and they have found it to be the better way to go, so we think it is a great thing for you to try out as well.
With so many different strategies out there, especially the ones that are connected to social media, it can be hard to make sure that you are using the right one for your business in the USA, however we believe that retail with Messenger is something that you definitely need to try out. We hope that you enjoyed reading this article and that we have encouraged you to check out something new.