5 reasons why you should sell with messenger online via your Shopify store in the USA

If you are a part of the ecommerce world, then you probably already know that there are a lot of different strategies coming out every single day, and all of them have the same goal, which is to make sure you can maximize your profits and make your business work as efficiently as possible. One of the newest ways to sell is to sell with Messenger. This is an incredibly popular app that is currently being used by millions of people all over the world, so you can see why using it has such an appeal over so many business owners. if you are on the fence about whether this will be a good idea for your business in the USA or not, then make sure to keep reading because we are going to be talking about a few reasons why this kind of marketing is the way to go, as well as some strategies that you need to consider. Read more


People love to get personalized messages

The first use of the Messenger app is, of course, to send messages and that is something that you can really use to your advantage as a part of your marketing strategy. One of the most important things that you need to do as a business owner is to find a way to really connect to your customers, and using this app that can be very easy. One of the things that people love more than anything is getting customized messages, and Facebook Messenger will allow you to do that easily. Put yourself in the position of the customer and think about how you would feel to receive a personalized message from a brand that you really like or that you have considered to purchase from. That is a pretty great feeling, which makes you feel quite special and when you have the chance to do it for your customers, we think that you should definitely go for it. Not only will that make your customers feel good, but it will also bring in more revenue for you, which is always the end goal.

Businesses communicate with customers more

Even a few years back, the communication between the brand and the customers was quite limited, however thanks to social media platforms, and all of the more social media based marketing strategies, brands are more connected to their customers than ever before. Selling with Facebook Messenger, and using Messenger for marketing, is a great way for you to connect with your customers, and it will really come in handy since 63% of customers say that they are messaging brands more than ever before. Getting DM’s on Instagram can be quite tricky and a lot of them pile up so you don’t really get to see all of them, but the since Messenger’s whole point is to send and receive messages, it will make it very simple for you to be on top of everything.

People will mostly shop with a brand they can message

Online shopping in the USA is now bigger than ever before, and people have learned the hard way that the internet can be a bad place and that the chances of them getting scammed are pretty big. Because of that a lot of people that shop online, around 50 percent of them, will only buy from a brand that they can message. This is one of the best reasons for you to use Facebook Messenger because you can give them a direct way for them to contact you, while also setting up a “buy” button right in the app so that they can purchase right on the spot.

Use the app to deliver content to your customers

One of the most popular ways of delivering content, which has been used for years now, is definitely email. And while this is a decent strategy that still has its uses, the truth is that most people don’t even open these emails anymore, or they simply unsubscribe from the mailing lists all together. A great strategy that people use when they want to use Messenger for retail is that they also use it in order to deliver their content to their customers. Using Messenger instead of email is something that a lot of brands find to be the much better alternative. A lot of the time in order for people to get those emails they have to fill out some kind of form, and now brands have added an option where they can simply skip the form altogether and get their content via the Facebook Messenger app. Brands have tested this strategy for a while and they have found it to be the better way to go, so we think it is a great thing for you to try out as well.

Get potential customer back

There are two different types of ads that you can use on Facebook. The first ones are click-to-Messenger ads which will allow you to message people from your Feed, and the second are sponsored messages which will give you the ability to interact and initiate a conversation with any people that have previously messaged your Facebook brand page before, using the Messenger app. Using this kind of ads is a great way for you to find out which customer contacted you before but never made a purchase, and you will have a great opportunity to get them back to your business. You can use these ads in order to offer them a channel where they can answer some questions about what they want from your brand, what kind of products are they interested in and so on, and that will help you create special offers just for them, which is a sure way of getting them interested in your brand once more.

With so many different strategies out there, especially the ones that are connected to social media, it can be hard to make sure that you are using the right one for your business in the USA, however we believe that retail with Messenger is something that you definitely need to try out. We hope that you enjoyed reading this article and that we have encouraged you to check out something new.